Twitter is a top, effective platform to build your brand today. If you use a tactful marketing approach on this platform, there is a lot of traction you stand to gain. The following are 10 easy tips to get the most of your marketing efforts on Twitter.
Create an appealing profile
Take your time to create a personal profile that appeals to your audience. A real picture of you is necessary for your profile; your audience needs to know who you are. Briefly describe what you do, and don’t forget to mention your blog or website. You may also include links to your other social profiles.
Follow back
Following back those who follow you is seen as good etiquette on Twitter, but it is also a good way of marketing yourself because your name will be put out there. If you follow back people, the chances of making interactions with them obviously become higher.
Use hash tags for conversations on your brand
This is a great way of describing your website, business, pictures videos, etc. Through ‘#’ tags, people in your industry can also find you easily in their searches. You can ask your audience to talk about your product – or even tweet pictures – using a common hash tag, and then curate their tweets on your website or blog. That is a good way of bringing traffic over to your website.
Focus on target audience
It would be of little use having a large list of followers who are not interested in your products or offerings. Focus your efforts of getting Twitter followers, however few, on the people who you think might be suitable for the content in your account.
Get in the conversation
Many businesses make the huge mistake of setting their Twitter on autopilot, forgetting that engaging your audience is crucial for building relationships with them. Answer questions in your field, participate in debates and share helpful information if you want to build trust with your audience.
Share valuable content
People would like to see links to some interesting information you dug up somewhere, or posts you’ve written that would be useful to them. Remember, t
he more you share, the more followers you get.
Use keywords in tweets
Create a list of keywords that describe your business, website or industry. Include some of these whenever you tweet – because keywords remain a great force in web content.
Connect your Twitter with Your LinkedIn Account
Doing this helps you share content on both platforms simultaneously, and it makes your tweets more relevant to business. Professionals can keep track of their peers’ Twitter activity, and in this way, find more relevance and network in an even better way.
Avoid tweeting too much
It’s one thing to be active on Twitter and another to tweet too much. Forget the bots; real people are following you, and they don’t want to be bombarded by a tweet from you every other minute.
Be transparent
Honesty builds trust and credibility. Admit when you’re wrong, or when you simply don’t know the answer to a question. Lying or covering up your mistakes is the quickest way to lose credibility.
[author] [author_image timthumb=’on’][/author_image] [author_info]Nancy R. Evans connects people who are practiced at creating social media content with people who aren’t. She encourages the strategy to buy Twitter followers as she has proven it to be effective on her campaigns.[/author_info] [/author]
