For business owners, the most important aspect is to drive sales to earn profits. One way of boosting sales is to make your business visible to as many in the target audience as you can. Apart from the typical Facebook and Twitter, there are popular apps that maybe used for personal reasons but are not considered when promoting businesses.

Here are three business apps that are usually overlooked for marketing a business. Use them to your best to promote your small business online and boost your sales offline.

1.     Flickr

Flickr is a great website to upload your images and create a portfolio to represent your business. You can upload pictures of products, work done for previous clients, or social events. For example, if you have a real estate business, you can upload pictures of the houses listed with your agency. With a Flickr account, you can organize your images into collections and make them visible to anyone.

You can promote your business by attaching your Flicker photo stream to a link and distribute those links through your Twitter and Facebook. You can also link your Flickr photo stream to your main Website by uploading the slideshow on your website or by creating a badge. Joining various groups on Flickr related to your industry can also be a great way of promoting your business.

2.     Meetup

Meetup is a large network of local groups that end up meeting face-to-face. It serves as a networking and marketing tool to promote your business, improve your search engine rankings and sponsor listings. You can create your very own Meetup groups and invite clients or join any of the existing groups to meet clients. Meetup groups allow you to share information quickly among all the group members.

Meetup is a great way to promote businesses such as open houses, mortgagee brokerage and other functions. When all your clients are online on a single group, communication is enhanced. To excite people to meet offline, make sure you offer useful content for the meeting and plan the event successfully. You can use Meetup to not only promote existing products but also test your new innovations or products. You should use the Meetup groups to grow your network and make new connections to strengthen your small business.

3.     FourSquare

You must have seen FourSquare check-in updates on your Facebook and Twitter but have you given it a thought how it could be used to promote your business. Apart form the visibility that your business might receive, FourSquare allows people to leave tips about your business. These tips form a part of the word-of-mouth marketing.

Not only do customers leave tips about a foursquare venue, but owners can leave tips for their customers as well. These tips can promote a weekend sale or new product offers, provide information about your products, services, or business, provide essential information such as store closings due to weather or class cancellations.

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Mark is writing for one of the largest fiduciary and Company formation service providers in Cyprus. To learn more on how to help your startup company visit our corporate website here

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