Marketing your Facebook profile is essential generating more traffic on it thereby making your business prospects brighter. While most of us know what to do to drive more traffic to our page, what we do not know is “How not to market your Facebook account”. This article would educate you on a number of things that are not supposed to be done while marketing your Facebook account.
Here are 6 common marketing mistakes that people commit while marketing their Facebook account
1. Inappropriate Broadcasting
If you were to ask any social marketing consultant what is the main function of Facebook, he will probably tell you that it is to ‘spread’ messages. In reality, this is much more important than the ability to gain fans through appropriate content.
With Facebook, companies of any size can achieve an effective word-of-mouth for the first time, but if your company is not authentic or cannot strengthen the bond with customers in a way that seems genuine, the community will know it right away and this can be detrimental to your company.
2. Investing Inadequate Time
A common mistake is to underestimate the time it takes to implement a successful strategy on Facebook. Many social media consultants apply the idea of ‘set i
t and forget it’. Some owners of small and medium-sized enterprises have the impression that all that they have to do is set up a page on Facebook. However, in reality, it takes much more effort than that. It is not only the growth of fans who suffer from this approach, but you can also break the relationship with existing fans, particularly those customers who expect timely responses to their posts and queries.
3. Being Boring and Predictable
While marketing, some people forget that Facebook is a platform where people want to see things that are fun, interesting and useful. When planning the post, think about what rather content your fans would actually share. Beware of becoming too predictable. Automatic status updates can become boring and so can photos, videos and multimedia products in general.
4. Failure to Learn about the Mechanisms and Tools on Facebook
Since Facebook is a relatively new medium, many users are still exploring all the features and are losing the creation of a great brand experience. Many small businesses do not use Facebook tools to present their best face to the public. For example, many companies have been found to upload a version of their logo, but the thumbnail image that appears in news feeds only displays the middle of the logo, often a few words. This is meaningless.
5. No Incentive to “Like”
In order to be able to reach potential customers through Facebook, one of the most important tasks is to ensure that they “like” the page. When there is no incentive to click the “like” button, people probably will not click it. Offering a coupon, a discount, a free item or something of value can attract people to become a fan. It gives them incentive, and will help increase conversion rates of the fans.
6. Not Knowing the Difference between a Personal Profile and a Business Page
When you decide to open a page for your brand, you know that there are two options: a personal profile and a business page, and believe it or not there are many differences. It is important to be aware of them to avoid violating the rules of Facebook. A personal profile is the account of an individual, while companies and brands for promotion use the pages.
Another important distinction is that if you have a page on Facebook, you have fans. If you have a personal profile, you have friends.
To avoid these common mistakes while marketing your Facebook profile, you should invest time in understanding the platform, to carry out a process of education on how to build and maintain an audience and do not forget to get in touch with people like you in real life. What distinguishes small businesses from large companies is their ability to make personal connections with customers.
Featured images: License: Creative Commons image source
[author] [author_image timthumb=’on’][/author_image] [author_info]Andrea J. Glass enjoys meeting new people and old friends through social networking online. This trait is her passport becoming a social media specialist. She knows where to buy Facebook fans cheap.[/author_info] [/author]
